In times of information overload and attention deficits, reaching the desired reader with content, such as a potential client, has become particularly difficult. Many people feel overstimulated and carefully select the content to which they will devote their attention. That is why it is so important to create content that takes into account the needs of individual styles.
What content does Style I search for on the internet?
Style and the internet, he reads EVERYTHING! Style and loves to read and watch! He reads everything he gets his hands on, and since content most easily falls into our hands through the internet today, Style and knows it almost inside out! He perfectly knows where to look for what content and is very effective in research. He navigates the virtual world with great ease and proficiency. He is the perfect consumer of any kind of content. Clickbait works on him, meaning attention-grabbing article titles, often published as slideshows, clicking through which is a prerequisite to reaching the promise hidden in the title, i.e., the answer to the question contained therein. However, this answer is often highly disappointing, inadequate to the tension built up throughout the content or clicked through all the slides. These are titles like: „You won't believe they were together once,” „This woman is the sister of the most handsome man in the world,” „A woman adopts two children and makes an incredible discovery,” etc. The slide format of the article doesn't even bother Style, although, of course, he grumbles about it a bit in the comments. And he is, moreover, a born commentator – he gladly expresses his opinion under various articles, and the fact that he has only superficially touched upon the topic that the article concerns doesn't bother him at all.
What type of reader is Style I?
Style and taste are therefore very receptive to all sorts of content. The risk that Style faces, and of which he is usually unaware, is this: in the internet jungle, amidst content titles and clickbait shimmering with neural neon lights, will Style reach where he intended to go? The danger of straying from the chosen path is that instead of moving on to the next article on the same topic or to the next page of the article being read, Style spontaneously clicks on an article that just appeared, even though it is completely unrelated to what he is currently looking for information on.
Natural curiosity underlies such behavior. In real life, it manifests as curiosity about what's around the next bend, and in the virtual world, it's about what's in that interestingly, wittily titled article.
Style I loves surprises and, by extension, riddles, including crime-related ones. The promise of a solution contained within a clickbait title is appealing to him – he wants to know how it ended, he wants to uncover the solution to the riddle in the title. This gives him either a lesser (more often) or greater (rarely) satisfaction. While reading such content, Style I often debates with himself: will this story end the way I thought? Was what the adoptive mother discovered...? And so on. When, on the eightieth slide, he learns that the woman in the photo is George Clooney's sister, he will feel satisfaction comparable to eating a donut glazed with icing, which his own greed tempted him with. However, after the sixth click on a text about motherhood, when he learns that the children she adopted are siblings, he will feel something akin to heartburn and slight disappointment. „That's all?”
When preparing content for [platform/product], the user's own „usual experience” – the user's impression – is therefore important.
This experience is all the better for him the more it provides him with entertainment—puzzles, gamification, etc. „Away with boredom” Tytus shouts in Media Markt commercials, and it could just as well be the „motto” of all people with style I.
People with this style are most often affected by a phenomenon called FOMO (Fear of Missing Out, meaning the fear of missing out on some important, and most often trendy content available primarily on social media).
Perhaps this is an interesting business proposal: creating a portal that will be an antidote to information overload, providing only that which triggers FOMO in me (and also in you).
This is also important information for everyone creating content for style I – I
Creating special content for those afraid of FOMO? That's a quite good idea, already being implemented by some online portal editors who create concise summaries of the week's most interesting events. This is a good idea because, in addition to style I, style D also benefits from it – but each of them does so for a different reason. Style I wants to be up-to-date, and even a step ahead, because innovation, uniqueness, novelty, being informed, being well-informed, being able to talk to anyone about currently important topics – these are all its attributes. Style I can even greatly lament that in the course of its life, it will not learn all the important information, will not learn all the languages, will not see all the places. „I Want It All!” sang Freddie Mercury, who had style I as his predominant style, and Holly Johnson, the vocalist of Frankie Goes to Hollywood, echoed him with „The World Is My Oyster” – I want to have and know everything that's online, because thanks to it, the world has truly become an oyster... (however, expansive exploration of the world can end tragically, both vocalists contracted HIV, but Holly Johnson is alive and fighting).
In line with „I Want It All,” Style I will make spontaneous purchases from online stores and will be a grateful customer of all online courses, masterminds, etc. From the perspective of online product providers, they are the ideal customer to sustain their business – they will gladly buy everything or almost everything they are offered, unless they don't have money, which is not uncommon for Style I (just as it's not uncommon for them to have a lot of money, which they can quickly spend with the fantasy worthy of a true artist).
The style that sucks up internet content like a vacuum cleaner is important, but the knowledge acquired in this way is quite superficial. It is not accompanied by in-depth exploration or understanding of the topic.
