In an age of information overload and attention deficit, reaching the reader we care about, such as a potential client, with specific content has become particularly difficult. Many people feel overstimulated and carefully select the content to which they dedicate their attention. Which DISC style does this most often?
Sure, C-style!
How does it absorb C-style content?
Style C searches the internet for specific, interesting information. They use advanced search methods to find content on specific topics. They don't get sidetracked along the way, nor do they stray into articles loosely related to their topic of interest. They are interested in professional, substantive articles written by experts, rich in data with marked sources. They tolerate charts and tables in infographics.
Content creators are expected to be reliable and present topics comprehensively. Content creators often commission specific content from copywriters who consider themselves versatile. From the perspective of reaching style C, this is a very risky action. C will be the first to sense the author's superficial knowledge of the topic and their actual ignorance in a given area. They might even perceive it as a personal insult and, as a result, may cancel, for example, their paid electronic subscription to a particular media outlet. They might unsubscribe from a YouTube channel. If they are a Facebook user (which sometimes happens) or an Instagram user (which happens very rarely), they will unfollow the article's author.
In online communication, C expects respect. Phrases like „Dear Sir/Madam” and „Sincerely” are perfectly fine. However, C will react allergically to phrases like „Dears,” „Friends,” etc. C dislikes being overly familiar with people C doesn't know personally.
However, once manipulations are exposed, it will completely write off the person who used them. Style C is more sensitive to manipulation than any other style, but this does not mean it is completely immune to it.
C analyzes all elements of an offer written in fine print. If it doesn't understand something or, more often, if it notices a contradiction in the information provided, it may feel so offended that it will personally write a letter to the editor-in-chief of the given medium pointing out all the publication's errors.
At first glance, winning over a loyal reader and customer in C seems exceptionally difficult. This is not the case. C is a demanding reader, who cannot stand so-called BS and improvisation. Because he treats others seriously himself, he also expects to be treated seriously.
The recipe for gaining a loyal reader and customer is to regularly provide them with high-quality, substantive content. This gives us a chance to build an image in C's eyes as a substantive, serious, and trustworthy content provider, and even an expert. This is a guarantee of C's trust, which can then make them our most loyal customer.
Would gladly read a substantive analysis of the economic or social situation. Does not tolerate articles with errors – any kind it will be able to catch: logical, linguistic, or grammatical. Abandons media whose content is prepared carelessly and is marred by mistakes.
He will approach interviews cautiously. He appreciates substantive and measured journalism. He does not permit colloquialisms, and above all, vulgarities, in official language (and therefore also in the language of the media, including online). He loathes pub-level language, just as he does infantilism and rudeness.
When preparing a newsletter for customers, ensure it is substantive and consistent. Customers will easily give up on a newsletter that doesn't provide them with important content or appears irregularly.
If you are creating content based on, for example, an interview with C, you must be thoroughly prepared in terms of subject matter.
On YouTube, C will watch lectures by scientists, vlogs by institutions, and presentations by people recognized as experts in their field.
When C takes on a new activity, like learning to ride a horse, they will look for instructional articles and videos. They will approach learning a foreign language, painting, or novel writing in the same way. C, when exploring a new discipline, will ask their mentors questions that the mentors, if they are not C, wouldn't even dream of. Once they understand the principles of novel construction, they will deconstruct various literary works, develop their own schematics, and share them with other learners and experts, sometimes even causing the latter to panic, much like when asking in-depth questions that they themselves might never have considered.
A person whose style is C, savoring the first signs of internalizing new knowledge, will eagerly test it on everything they can, seeking confirmation of the correctness of their actions from experts, who in this situation will not always feel comfortable, especially if they represent style I or D.
Despite the discomfort of experts representing styles I and D, it can be said that it is thanks to styles like C that the internet has not yet completely gone idiotic (by the way: have you seen, dear Reader, the American film „Idiocracy”? If not, be sure to watch it! It is partly thanks to style C that we do not yet live in the dystopia presented in this rather campy film!).
In summary, writing for the needs and expectations of the C style doesn't seem particularly difficult, provided that:
- give him time – also to test your content and find it to be substantive,
- You will avoid vulgar language, diminutives, and forms indicating great familiarity or over-familiarity.
