In times of information overload and short attention spans, reaching the desired reader with your content, such as a potential client, has become particularly difficult. Many people feel overstimulated and carefully select the content they will dedicate their attention to. That's why creating content that takes individual styles into account is so important.
What kind of content is Style D looking for on the internet?
Style D is as convinced of his aptitude for ruling online as he is in everyday life. He thinks he is the center of the universe and everyone should reckon with him. From his point of view, even a medium as free as the internet can be a space to display his power.
Style D is looking for content that:
It will be valuable and compact. It will be easy and quick to absorb, so D won't have to waste time on it, as he practically never has any. Therefore, he'll gladly accept any form of simplified content absorption, but like C, he'll be sensitive to any attempts to satisfy him with low-quality content. D's style is authority, and authority brings prestige. Therefore, D will gladly pay for services such as exclusive workshops, elite masterminds, one-on-one mentor collaboration, and VIP client status.
Clickbait, meaning strong, catchy titles that promise very interesting and valuable content but fail to deliver on that promise, is a nightmare for D. It's possible that someone interested in a suggestive title might try to read the article to the end, but this is the type of person who, once burned, won't make the same mistake again. D treats this type of content with contempt.
For him, consistency in video content is important, for example, the consistency of the vlogger's image with the topic they are discussing. Primarily, the D style will be interested in videos that directly lead the presenter to achieve their goal. Goals can vary. The most visible ones are those dedicated to making money. Business, finance, real estate, but also others.
Let's remember that even though people with a D style are most often associated with business, many people with D styles can also be found in completely non-business settings. An example is the well-known Professor Religa, who had a high D component that he used to achieve his goals in medicine.
Examples of content for Style D
Good examples here include Magdalena Pawłowska magdalenap.com– teaching online marketing and looking like a million dollars at the same time. Filip Kowarski (monitetr.pl), who runs a vlog about earning money in real estate. Basia Piasek (among others, evenea), an expert in „high-digital” sales and organizing events for thousands of participants.
Style D will not look for an easy-going, empathetic consultant on the internet. They are looking for someone who will be an expert partner, a person who will guide them to their goal.
„Governance” on the internet is also manifested in D through the possibility of making a choice.
This style will gladly opt for the more expensive option among those presented, and above all, one that is well-described and well-differentiated.
Style D as a content provider
As a content provider, D will also be specific, professional, substantive, taking responsibility for their words, but... not necessarily always pleasant in the way that, for example, style S would expect. In communication with clients, they confirm their professionalism by appropriately using names:
- „Jack Wolniewicz's ”Master Teacher",
- „A Campaign to Freedom” by Magdalena Pawłowska,
- „Brand Bootcamp” by Marta Kransodębska, etc.
The company and blog name „I write because I want to” by Dr. Krystyna Bezubik is also a statement made from level D. It clearly communicates: I don't have to do anything, I am independent, I write for fun, only I decide on it, I don't care about opinions, I do it out of pure pleasure. Such a declaration also boldly challenges the stereotypical perception of work done to ensure a sense of security and at least a basic livelihood.
This communication style works quite well in the virtual world. Internet users who lack experience and knowledge in a given subject are happy to be led by someone who is confident in their competence and claims to be a Master Teacher, or honestly announces that they are doing something for pleasure.
