Style D, meaning: I'm in charge here, even if it's your fanpage or your offer! Style D (dominant) is the most directive and authoritarian style of all. It has its charm, and once we accept it and learn to play D's games with them, we will gain a lot from them...

Write with all your might, as long as it's interesting! If you have what's called a "light touch" with your writing, if you can write with flair, humor, and still be engaging – Style I will be your most loyal reader. It's with him in mind that you can create the most vivid landing pages. If they are interesting, there's a chance that...

„Content is king,” declared Bill Gates, and of course, he was right. And do you know when he said it? 23 years ago! Yes, Bill Gates, as he does, was ahead of his time again. This is us, after the era of pop-up (annoying) windows and advertising banners...

Style Stable (S) – the most polite difficult client! It's very interesting that most content is created specifically for style S, because... this style is the one that finds it hardest and least often makes purchasing decisions! Yes, it's style S that will gladly...

Forget fairy tales. Remember when we wrote about „fairy tales” meant to sell diet pills? Forget them when creating content for Style C. Here, facts matter: data, (reliable!) evidence, indicators, sources (scientific, real,...