In an age of information overload and a shortage of attention, reaching the reader who matters to you – for example, a potential client – with a given piece of content has become especially difficult. Many people feel overstimulated and select the content they will devote their attention to with great care and caution. That is why it is so important to create content that takes into account the needs of each individual style.
What kind of content does Style D look for online?
Style D is just as convinced of their aptitude for taking charge online as they are in everyday life. They see themselves as the centre of the universe and believe everyone should reckon with them. From their point of view, even a medium as free (and freedom-loving) as the internet can be a space for demonstrating their authority.
Style D looks for content that is:
Valuable and, at the same time, compact. Easy and quick enough to absorb that Style D doesn’t have to waste time on it, because they practically never have any time to spare. That’s why they will happily make use of any format that makes new content easier to take in – yet, much like Style C, they will be alert to any attempt to fob them off with low-quality content. Style D means power, and power brings prestige. That’s why Style D will gladly pay for services such as exclusive workshops, an elite mastermind, one-on-one work with a mentor, or VIP client status.
Clickbait – those punchy, catchy headlines that promise fascinating, valuable content and fail to deliver on the promise – is a nightmare for Style D. It may happen that, drawn in by some suggestive headline, they will try to read the article to the end, but this is a type that, once burned, won’t make the same mistake twice. Style D treats this kind of content with contempt.
In video content, consistency matters to them – for instance, whether the vlogger’s image is consistent with the topics they speak on. Above all, Style D will be interested in video that leads directly to achieving their goal. Those goals can vary. The most visible are the ones devoted to making money – business, finance, real estate – but there are others too.
Let’s remember that even though people with Style D are most often associated with business, we’ll also find many Style D individuals in entirely non-business contexts. One example is the renowned Professor Religa, who had a high D component that served him in achieving his goals in medicine.
Examples of content for Style D
Good examples here include Magdalena Pawłowska (magdalenap.com) – who teaches online marketing while looking like a million dollars. Filip Kowarski (monitetr.pl), who runs a vlog about making money in real estate. Basia Piasek (evenea, among others), an expert in „high-figure” sales and in organising events for thousands of participants.
Style D won’t go online looking for a chummy, easy-going buddy or an empathetic consultant. They’re looking for someone who will be a partner from an expert’s standpoint – someone who will lead them to their goal.
„Taking charge” online also shows up in Style D through the ability to make a choice.
This style will happily pick the more expensive option among those you present – and above all one that is well described and well differentiated.
Style D as a content provider
As a content provider, Style D will likewise be concrete, professional, substantive, and accountable for their words – but… not necessarily always as pleasant as, say, Style S would expect. In communicating with clients, they confirm their expertise through the deliberate use of names and titles:
- Jacek Wolniewicz’s „Master Teacher,”
- Magdalena Pawłowska’s „One Campaign to Freedom,”
- Marta Krasnodębska’s „Brand Bootcamp,” and so on.
The name of Dr Krystyna Bezubik’s company and blog, „I Write Because I Want To,” is likewise a statement made from a D position. It communicates clearly: I don’t have to do anything, I’m independent, I write for the fun of it, I alone decide, I don’t worry about opinions, I do it out of pure pleasure. Such a declaration also boldly challenges the stereotypical view of work as something one does to secure a sense of safety and at least a basic living.
This communication style works rather well in the virtual world. Internet users who lack experience and knowledge of a given topic will gladly let themselves be led by someone who is confident in their own competence and who, with conviction, calls themselves a master (Master Teacher) or frankly announces that they do something purely for pleasure.